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Special Effects

The Special Effects range is inspired by luxury interior design, offering refined effects with a unique character that are at once visually striking and highly elegant. This collection of products meets the requirements of designers and interior professionals who demand beauty in every element, regardless of its function, with the ultimate goal of offering truly artistic aesthetic results.

Coating cycles can be created for wood furnishings, and for plastic and glass objects.

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Special Effects 1
PEARLY CRACKLE
EFFECT

The pearly crackle effect reflects contemporary design trends with a refined finish that is pleasant to the touch and suited to increasingly sustainable projects. It is innovative for its water-based formula but also for aesthetic aspects: the slight pearly finish together with tone-on-tone coloring enhances the elegance of the surface, making it unique.

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VEINED MARBLE
EFFECT

The new veined marble-effect coating reproduces to perfection the beauty of natural stone on wood, MDF and glass. Available in a wide range of colors, it can be used to create highly personalized applications with ever-changing shades and colors that transform every furnishing project into a unique masterpiece.

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fascia effetto marmo 1
Special Effects 2
VENICE QUARTZ
EFFECT

The beauty of a material up close

Our Venice Quartz effect combines the rich material variety of Venetian tradition with unique, contemporary style. Inspired by the mineral texture and natural beauty of rock, Venice Quartz transforms any surface into an exclusive element, nurturing creativity and custom designs.

WATCH THE VIDEO TUTORIAL

 

CRACKLY
EFFECT

The transparent or pigmented crackly-effect paint is inspired by the luxury interior design style and can be used to create a refined outcome that is at once visually striking and highly elegant. The surface has an irregular crackled appearance, perceptible even to the touch, the extent of which varies in relation to the amount of product applied.

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fascia effetto screpolante 1
Special Effects 3
STRINGY
EFFECT

The stringy effect is obtained using a pigmented one-component coating that produces thin filaments resulting in a marble-like effect. The filament is particularly evident when the chosen color contrasts with the one of the underlying base coat.

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LIQUIDICE
EFFECT

The LIQUIDICE coating creates an aesthetic effect that resembles ice crystals. It allows for obtaining various pearly or metallic finishes that enhance the texture created by the product, endowing the coated surface with an original three-dimensional effect.

WATCH THE TUTORIAL VIDEO

DISCOVER THE COLORS OF THE COLOR CHART
fascia effetto LIQUIDICE 1
Special Effects 4
TEXTURED
EFFECT

The textured effect creates an anti-reflection surface featuring a refined burnt finish and excellent scratch resistance. The effect can be created with various grains (fine, medium-fine, medium and coarse), both water- and solvent-based.

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LIQUID-METAL
EFFECT

 

The liquid-metal effect features a special pigment formulation which causes color to be perceived in a full tone as if it were a lacquered coating with a luminescent effect that is more subtle than standard metallic colors. The finish has a pleasant micro-texture feel, for a surface with balanced alternation of covered and empty space, but without adding depth.

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fascia effetto liquid metals 1
Special Effects 5
MOTHER-OF-PEARL
EFFECT

The coating cycle with mother-of-pearl effect uses a two-component polyurethane coating that produces an effect very similar to mother of pearl. The product is colorless and, therefore, the effect’s final color comes from the underlying coating, with a lighter tone.

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Iridea Water Based

Water-based coatings for interiors

lancio linea Urban Matter 2

ICA Group: solutions that matter

We know what matters to our customers. We know their challenges, their products and their markets. That's why we offer solutions. Solutions that matter.

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HIGH-QUALITY PROCESSES

From concept design to go-to-market, we provide support to our customers by optimizing activities and processes.

Special Effects 16

PROACTIVE PROBLEM SOLVING

We consider ourselves as strategic partners, as we always aim to provide concrete and efficient solutions to our customers’ problems and needs.

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ENVIRONMENTAL PROTECTION

We are engaged in projects that decrease the impact of products and processes on our planet.

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application book

The best way to stay up-to-date on the world of ICA Group and to find out about its new effects. Videos, images and catalogs will allow you to get up-close and personal with the latest color trends and the most innovative finishes for both exteriors and interiors.

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  • ICA SpA with a sole shareholder - Subject to the management and coordination of The Sherwin-Williams Company

  • Tax ID., VAT and Reg. No. Italian Business Register - Chamber of Commerce of Marche 00909430431
  • Share capital € 2,583,000.00 (fully paid up)
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Special Effects 19 websolute